---
title: Michael Gottlieb Joins Shifty as Strategic Advisor and Investor
description: Modernize restaurant leadership training and workflows, upgrading outdated practices to improve team performance and retention.
image: https://bites.shiftyinc.com/hubfs/blog/restaurant-turnover-cost-the-real-price-and-fix.jpg
---

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 Shifty Bites Blog · Leadership & Strategy

# Michael Gottlieb Joins Shifty as Strategic Advisor and Investor

![The Shifty Team](https://bites.shiftyinc.com/hubfs/Icons/Shifty%203d%20app%20icon.png)

The Shifty Team

 November 12, 2026 ·2 min read

![](https://bites.shiftyinc.com/hs-fs/hubfs/blog/restaurant-turnover-cost-the-real-price-and-fix.jpg?width=1200)

 

*Former EY restaurant practice leader to advise as Shifty serves operators and expands with emerging and enterprise brands.*

DETROIT — November 2, 2026 — Shifty, a restaurant engagement and operations platform serving more than 1,500 locations, announced that Michael Gottlieb has joined Shifty as a strategic advisor and investor.

Gottlieb began his career as a restaurant operator and brings over 39 years of business leadership. He spent 36 years at Ernst & Young, where he was an audit partner and leader of the global restaurant practice. He is Managing Director, National Hospitality Advisory, at CohnReznick.

Gottlieb will advise as Shifty serves emerging brands and expands with large multi-unit restaurant operators. His experience will help Shifty understand larger groups’ priorities and assess where its platform can help. He will connect Shifty with industry leaders and operators.

Gottlieb is a frequent speaker at industry events, including the Restaurant Finance & Development Conference, National Restaurant Association events, Restaurant Leadership Conference and Prosper Forum. He will attend this year’s Restaurant Finance & Development Conference, Nov. 9-11 in Las Vegas. The Consulting Report named him a 2023 Top 25 Travel and Hospitality Consultant and Leader.

**MICHAEL GOTTLIEB**

“Throughout my career advising restaurant executives, one challenge has consistently stood out: connecting with frontline team members. That connection is critical to the guest experience, yet it can be difficult to build consistently. Shifty addresses that challenge with a platform that is brilliant in its simplicity, delivery and connection with today’s workforce. Offering restaurant leaders a new way to connect with their teams and build culture at scale.”

**About Shifty**

Built by restaurant operators for the restaurant industry, Shifty is a workforce engagement and operations platform designed to resonate with Gen Z and Gen Alpha. It supports independent single-unit restaurants through multi-unit and enterprise groups, from QSR to high-end full-service concepts. Tools include training and onboarding, scheduling, engagement, checklists and multi-location reporting. Shifty serves more than 1,500 locations and is proven with multi-unit operators in the 50-to-250plus location range. Relationships include Red Robin, Illegal Pete’s, Marcus Hotels, Buffalo Wild Wings, Broken Yolk Cafe, Jeff’s Bagel Run, Pita Way, The Mermaid Inn, Harbor House Inn, Thai Chili 2 Go, Purgatory Resort, Hunters Run CC and Barry’s Downtown Prime. Learn more at [Shiftyinc.com](https://www.shiftyinc.com).

**Media Contacts**

Shifty: Greg Packer | [greg@shiftyinc.com](mailto:greg@shiftyinc.com) | (248) 320-0110

Michael Gottlieb: [michael@shiftyinc.com](mailto:michael@shiftyinc.com) | (949) 322-2120

[Leadership & Strategy](https://bites.shiftyinc.com/blog/tag/leadership-strategy)

![The Shifty Team](https://bites.shiftyinc.com/hubfs/Icons/Shifty%203d%20app%20icon.png)

Written by

### [The Shifty Team](https://bites.shiftyinc.com/blog/author/the-shifty-team)

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## See Shifty in action.

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